Privacy Policy

Effective Date: September 10, 2026

Atlantic Eye Physicians, P.A., doing business as Atlantic Eye (“Atlantic Eye,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit atlanticeye.com, submit information through our website, or communicate with us electronically.

This Privacy Policy applies to information collected through our website and electronic communications. Protected health information (“PHI”) is also governed by the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) and our Notice of Privacy Practices. If this Privacy Policy conflicts with our Notice of Privacy Practices concerning PHI, the Notice of Privacy Practices controls.

Information We Collect

Depending on how you interact with us, we may collect:

• Information you provide directly, such as your name, mailing address, email address, telephone number, date of birth, preferred office location or provider, appointment request details, reason for contacting us, communication preferences, insurance or billing information, and information included in forms or messages you submit.
• Communications information, including the content of emails, text messages, telephone calls, website inquiries, and your choices regarding electronic communications.
• Information collected automatically, such as your Internet Protocol (IP) address, browser type, device type, operating system, referring website, pages viewed, dates and times of visits, and information collected through cookies or similar technologies.
• Information from other permitted sources, such as healthcare providers, insurers, service providers, or other parties when authorized by you or permitted by applicable law.

Please do not submit urgent medical questions or detailed medical information through general website forms, standard email, or text message unless Atlantic Eye specifically instructs you to do so. These communication methods may not be secure.

How We Use Information

We may use information to:

• Respond to questions and appointment requests;
• Schedule, confirm, reschedule, or cancel appointments;
• Provide care-related information and patient services;
• Send appointment reminders, scheduling updates, billing notifications, and other healthcare-operation communications;
• Process payments, billing, insurance, and related administrative activities;
• Maintain and improve our website, services, and patient experience;
• Understand website use and troubleshoot technical issues;
• Protect the security and integrity of our systems;
• Comply with legal, regulatory, contractual, and professional obligations; and
• Carry out other purposes described when information is collected or authorized by you.

How We Disclose Information

We may disclose information only as reasonably necessary and as permitted by applicable law, including:

• To service providers and business associates that support our operations, such as patient-communication, scheduling, electronic health record, billing, payment-processing, website-hosting, information-technology, cybersecurity, analytics, and professional-service providers. These parties may use information only to provide services to Atlantic Eye and must protect it as required by their agreements with us and applicable law.
• For treatment, payment, and healthcare operations, including disclosures to healthcare providers, insurers, and other parties involved in your care or payment for care, as permitted by HIPAA and other applicable law.
• For legal, regulatory, or safety purposes, including when required by law, legal process, court order, government request, or when reasonably necessary to protect patients, the public, Atlantic Eye, or others.
• In connection with an organizational transaction, such as a merger, acquisition, financing, reorganization, or transfer of practice assets, subject to applicable confidentiality and legal requirements.
• With your direction or authorization, or for another purpose disclosed to you when information is collected.

Atlantic Eye does not provide customer lists or mobile opt-in information to third parties for those parties’ own marketing purposes. Mobile opt-in data and consent may be provided to vendors that help Atlantic Eye deliver its own messages, but those vendors may use the information only to perform services for Atlantic Eye and not for their own marketing.

This Practice does not share, sell, rent, or lease its customer lists or mobile opt-in data to third parties for marketing purposes.

Text Messages and Email Communications

If you opt in, you may receive text messages or emails related to appointment reminders, scheduling updates, billing notifications, and other relevant information related to your care or Atlantic Eye’s healthcare operations. Message frequency may vary. Standard message and data rates may apply.

You may opt out of text messages at any time by replying STOP. For assistance, reply HELP or contact Atlantic Eye at (732) 222-7373. We also honor other reasonable requests to stop text messages when communicated to us. You may change email or other electronic communication preferences by following any available unsubscribe instructions or contacting our office.

Opting out of text messages or email does not prevent Atlantic Eye from contacting you through other methods when needed for treatment, payment, healthcare operations, safety, or as otherwise permitted by law. Consent to receive text messages is not a condition of receiving care or purchasing goods or services from Atlantic Eye.

Please review our Terms and Conditions for additional information about electronic communications.

Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate the site, remember preferences, understand website activity, improve performance, and support security. You can adjust your browser settings to limit or block cookies, although some website features may not function properly as a result.

Data Security and Retention

We use reasonable administrative, technical, and physical safeguards designed to protect information. However, no website, email, text message, or electronic transmission is completely secure, and we cannot guarantee absolute security.

We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy and as required by legal, regulatory, contractual, recordkeeping, and operational obligations.

Your Choices and Rights

You may contact us to:

• Update or correct contact information you provided;
• Change your communication preferences;
• Opt out of text messages or certain email communications; or
• Ask questions about this Privacy Policy.

Patients may have additional rights concerning PHI under HIPAA and other applicable laws. Please review Atlantic Eye’s Notice of Privacy Practices for more information.

Third-Party Websites and Services

Our website may link to patient portals, payment services, online stores, social-media platforms, or other websites operated by third parties. Their privacy practices are governed by their own policies. Atlantic Eye is not responsible for the privacy or security practices of third-party websites or services that we do not control.

Children’s Privacy

Our website is intended for use by adults, including parents or legal guardians seeking healthcare for a minor. Children under 13 should not submit personal information through the website without the involvement and consent of a parent or legal guardian.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. The revised policy will be posted on this page with an updated effective date. Your continued use of the website after an update is subject to the revised policy.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact:

Atlantic Eye Physicians, P.A.
300 Highway 35 South, Suite 300
Eatontown, NJ 07724
Phone: (732) 222-7373
Email: info@atlanticeye.com